Don’t just train harder. Train your mind and fuel your body with intention.
An MLS Cup champion and a US Soccer performance dietitian are giving every competitive soccer player access to what the pros already know.
Three weeks. Built to fuel the body, sharpen the mind, and change who shows up on the pitch.
WEEKS
MODULES
LIVE Q+As
EXPERTS
THE GAP
Most athletes train hard. Few train complete.
FOR THE ATHLETE
✓ You've felt flat or foggy on game day and couldn't explain it.
✓ You train hard in-season, then watch your habits fall apart when it matters most.
✓You want an edge that isn't just about putting in more reps.
FOR THE PARENT
✓ You're at every game. But you don't always know how to help after a hard loss — especially on the car ride home.
✓ You've watched your athlete eat, train, and still come up short — and felt helpless.
✓ You want a framework that makes you a resource, not a sideline commentator.
THE PROGRAM
Introducing: The Inside Game
Three weeks. Both sides of the equation - the mindset and the fuel - so athletes show up better prepared, recover smarter, and build habits that hold when the season gets hard.
Mindset Modules
BGM mindset coaching, week by week.
Nutrition Modules
Science-backed fueling from Rise Nutrition
Live Q+As
One hour, every week with Michael Parkhurst and Jay Short, MS, RD, CSSD
Worksheets
Application tools built for retention
Parent Primers
Weekly guide on how to support your player
Fully Virtual
Access from anywhere, any device
A DEEPER LOOK
What you'll cover, week by week.
Pre-Game Prep
The Mental Side
Walk into a game already locked in — not trying to find it during warmups
The conversation to have in your head, and the one to stop having
Calming nerves without losing the edge that makes you compete
The Fueling Side
What to eat the night before, the morning of, and right before kickoff
Fueling for one game vs. a tournament with three games in a day
What to pack in the soccer bag so you're not relying on the snack bar
Post-Game Recovery + Reflection
The Mental Side
How to honestly analyze a game without spiraling
What to do in the first 30 minutes after a tough loss
The car ride home conversation — for players and parents
The Fueling Side
The post-game recovery window: what matters and what's overhyped
Sleep as the real recovery tool — and how to protect it
Eating to actually rebuild, not just to feel full
Daily Habits & Routines
The Mental Side
The habits every pro player has — that almost no youth player is taught
Building routines that hold up when things go sideways
Showing up the same whether you scored or didn’t make the pitch
The Fueling Side
What eating like an athlete looks like on a normal weekday
Snacks that fit a real teenager's schedule
Sleep, school, and training: building a week that holds up
YOUR COACHES
Led by two experts who work with athletes at every level.
Jay Short, MS, RD, CSSD
Rise Nutrition
Jay is a registered sports dietitian and board-certified specialist in sports dietetics. He has served as performance dietitian for the USMNT and all 27 US Soccer programs, and worked with the Columbus Blue Jackets, Columbus Crew SC, and Ohio State. He builds systems that fit how athletes train, when they compete, and what their schedule actually allows.
Michael Parkhurst
Beyond Goals Mentoring
Michael spent 15 years as a professional soccer player — captaining the Columbus Crew and Atlanta United (leading the team to MLS Cup Championship in 2018), earning 25 caps with the USMNT, and representing the country at the 2008 Olympics. He co-founded BGM because the mental side of player development was the one thing nobody was coaching.
This program is built for you if…
WHO IT’S FOR
THE ATHLETE
✓ You compete seriously and want to train the mental side as intentionally as the physical
✓ You've felt the gap between how hard you work and how you show up on game day
✓ You're tired of generic advice that doesn't account for your sport, schedule, or body
THE PARENT
✓ You want to be a genuine resource — not just another voice in the noise
✓ You've watched your athlete struggle and didn't know how to help beyond showing up
✓ You want to support without overstepping — and finally have the framework to do it
Join The Inside Game.
Regular Price: $197
$147
Early bird rate · Expires July 6, 2026
6 expert modules (3 mental + 3 nutrition)
3 live virtual Q&As with Michael + Jay
Weekly parent primers
Application worksheets for each week
Virtual access — anywhere, any device
THE DETAILS
Mark your calendars. You don’t want to miss this.
PROGRAM DATES: July 13 - August 3
LIVE SESSIONS: July 20, July 27, and August 3rd, 2026 | 7pm EST
Snag Your Early Bird Discount
Save $50 when you register before July 6, 2026!
FAQs
Questions? We figured you'd have a few.
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All sports — but it's built with soccer players in mind. The mental performance and nutrition principles apply across sports; the application worksheets are where players make them specific to their game.
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Both. Each week's modules are pre-recorded — complete them on your schedule. The live Q&A with Michael and Jay is one hour at the end of each week. Dates confirmed at registration.
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Each week's parent primer tells parents exactly what their athlete is working on and gives specific, practical ways to support them — not generic encouragement, but things that actually help. Including, yes, what to say on the car ride home.
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July. Our exact dates will be announced soon. Full schedule confirmed at registration
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Yes — The Inside Game is fully virtual. Wherever your player trains, you can join.
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Not a problem. Our live Q+As will be recorded and sent out to anyone who registers and misses a session.
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This program is designed for anyone but works really well for youth athletes between 8 - 19.
Three weeks. Two experts.
The edge your game has been missing.
Your player is already putting in the work. This is what makes it count.
